Overview of JetBlue’s TrueBlue Frequent Flyer Program

by James Andrew Scott on June 9, 2012

in American Express, JetBlue, TrueBlue

Review of JetBlue’s TrueBlue

JetBlue Airways ® is a low-cost airline with a reputation for high customer service satisfaction. JD Power has ranked it #1 for eight years in a row. All passengers enjoy free DirecTV service, satellite radio, and a free checked bag.  JetBlue also offers more leg room in coach class than most other U.S. carriers (34 inch pitch on A320 planes; major U.S. airlines generally have 31-32 inch pitch seats).

Enrollment in JetBlue Airways’ frequent flyer program, TrueBlue, is free.  Earning points in JetBlue’s program is primarily based on dollars spent as opposed to a miles flown; members earn points based on the dollar value of the ticket rather than the distance of the flight.

Thing We Like About JetBlue and TrueBlue

  • The best feature of the TrueBlue program is members’ ability to redeem their points for any seat available. There are no blackout dates and award seats are not limited, making it easy for members to redeem points.
  • More standard legroom in Economy (34″ pitch standard) on A320 aircraft.  On JetBlue’s fleet of 52 Embraer E190 planes, 11 rows in the rear of the aircraft only have a 31 inch pitch (formerly 32 inches, but JetBlue reduced it to allow more legroom for Even More Space seats in the front of the plane).
  • Free DirecTV and Sirius Radio.
  • Points never expire.

Things We’re not as Crazy About

  • JetBlue has more limited destination options compared to the major 4 U.S. carriers.

Earning Points 

TrueBlue members earn 3 points per dollar spent on tickets, and an additional 3 points per dollar when tickets are booked through JetBlue.com, for a total of 6 points per dollar.  For example at $500 flight would earn 3,000 points if booked on JetBlue’s website ($500 x 6 points).

JetBlue American Express Cardholders earn 2 additional points when they use their card to purchase tickets through JetBlue.com for a total of 8 points per dollar.  For new cardholders, there is currently a 20,000 bonus point offer (with first purchase).  Offer link here.

Bonuses

TrueBlue members can earn bonus points through the “High Five Bonus” and the “Go Long Bonus.”  The High Five Bonus is 5,000 points for making 3 round-trip flights in 2013 (can only be earned once in 2013). The Go Long bonus is 10,000 points for members who fly 10 one-way flights of 1,600 miles or more in 2013.

TrueBlue members can also earn points through various JetBlue business partners, including Hilton, Hertz, Avis, and Verizon. For example, TrueBlue members who rent a car through Avis and provide their TrueBlue number will receive 3 points per dollar spent at Avis.

Redeeming Points For Award Travel

One-way award tickets start at 5,000 points. Round-trip tickets start at 10,000 points. Certain flights require more points for free travel. TrueBlue members must pay for any applicable taxes and fees. There are no blackout dates. If there’s a seat available on the plane, it can be redeemed with points. Points never expire.

Destinations

With New York City’s JFK Airport as its main hub, JetBlue has a large presence at four other airports (Boston, Orlando, Long Beach, and Ft. Lauderdale).  JetBlue offers coast-to-coast service with a large number of destinations in the Northeast and the Caribbean. JetBlue has partnerships with American, Aer Lingus, Lufthansa (which owns a 19% stake in JetBlue), Cape Air, Hawaiian, Icelandair, Japan Airlines, Virgin Atlantic, and several others.

Even More® Space Seats

JetBlue offers an upgraded class of seating (similar to United’s Economy Plus) with more legroom (38 inch pitch) and priority boarding for an additional fee.  JetBlue calls these upgraded seats, Even More Space seats.  These upgraded seats are not offered as a free or special benefit of the TrueBlue program; all JetBlue customers are eligible to upgrade for an additional fee.

For a limited time, JetBlue is offering Even More® Speed (expedited security) with all Even More® Space seat purchases (not available in all cities).

TrueBlue Mosaic Badge

JetBlue refers to Mosaic as a “Badge” rather than status.  The Mosaic Badge brings expedited security, priority boarding, 1 more free checked bag, and an additional 3 points per dollar (for a total of 9 points per dollar when booking through Jetblue.com.  There’s also a nice 15,000 point bonus awarded for achieving the badge in 2013.

The Mosaic Badge is good for the remainder of the calendar year in which you earn the badge and the next calendar year.  For example, if you earn the Mosaic Badge in October of 2013, you will also have your Badge for all of 2014.  You must qualify every year to keep your Badge the next year.  Note that only the 3 base points earned per dollar count toward the Mosaic badge.

Mosaic Badge Qualification:

  • 30 flight segments + 12,000 base flight points (in a calendar year)

OR

  • 15,000 base flight points (in a calendar year).

Mosaic Benefits:

  • Earn 15,000 bonus points immediately upon qualifying for the Mosaic badge in 2013.
  • 1 More Free checked bag (for the Mosaic member and companions on the same itinerary).  One checked bag is already free on JetBlue.
  • Expedited security line (called Even More® Speed)
  • Early boarding.
  • Earn an additional 3 points per dollar for a total of up to 9 points per dollar if you book on Jetblue.com.
  • Dedicated 24/7 customer service line.
  • Ability for redeem your points for an Even More® Space Seat.
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