JetBlue and Alaska Top J.D. Power & Associates 2013 North America Airline Satisfaction Survey Once Again

by Brian on May 28, 2013

in Alaska Airlines, JetBlue

Once again, JetBlue Airways and Alaska Airlines have topped the J.D. Power & Associates 2013 North America Airline Satisfaction Survey in the low-cost and traditional carrier segments, respectively. This is the eighth consecutive year JetBlue has won the low-cost segment. Alaska has won the traditional carrier segment again for the sixth consectutive year. TripBadger reported on the 2012 winners in a post last summer. According to J.D. Power, its study measures overall customer satisfaction based on performance in seven factors (in order of importance): cost and fees; in-flight services; boarding/deplaning/baggage; flight crew; aircraft; check-in; and reservation. The rankings in the two segments are largely unchanged from the 2012 results.

JD Power 2013 rankings for low-cost North America carriers:

1. JetBlue Airways (no change from 2012)

JetBlue Airways

2. Southwest Airlines (no change from 2012)

3. WestJet (no change from 2012)

4. Frontier (5th place in 2012)

5. AirTran Airways (acquired by Southwest but still operating separately) (4th place in 2012)

JD Power 2013 rankings for traditional North America network carriers:

1. Alaska Airlines (no change from 2012)

Alaska Airlines

2. Delta Air Lines (3rd place in 2012)

3. Air Canada (2nd place in 2012)

4. American Airlines (no change from 2012)

5. United Airlines (no change from 2012)

6. US Airways (no change from 2012)

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