EDITION is Marriott’s Answer to W Hotels
Back in 2007, Marriott announced a partnership with Ian Schrager, who along with Steven Rubell, was the creative force behind several successful hotels, including Morgans and the Royalton in New York City. The Morgans, which opened in 1984, is often credited as the first boutique-concept hotel. The concept typically targets a more upscale market, offering smaller hotels with a youthful appeal and modern sensibility. Hotel lobbies, bars, and pools are important social gathering places that seek to appeal to a hip, connected crowd. Leaders in the boutique hotel category include Starwood’s W Hotels, Kimpton Hotels, and Andaz Hotels. Marriott is relatively late to the party. The first EDITION hotel opened in Istanbul Turkey last year. EDITION hotels in London and Miami Beach are scheduled to open next year, with New York City and Bangkok to follow in 2015.
The EDITION Istanbul, designed with Gabellini Sheppard Associates, closely follows the boutique concept, by making the lobby an important, social space.
The Istanbul EDITION offers several types of guest rooms. Rooms are decorated with Rosewood and Oak and feature silk carpets, and clear glass bathrooms that allow for natural light, but also offer privacy curtains. All rooms feature sitting areas, work areas, Bang & Olufsen 42″ LCD televisions with integrated stereo, iPod docking stations, free high-speed wireless internet, mini-bars, and 24-hour room service. The rooms are also high-tech, featuring a control panel on each side of the bed, in the bathroom, and at the door to operate the shades, sheers, drapes and all the lights.
Superior rooms are the least expensive at about $350 and 320-420 square feet. Deluxe rooms offer more square footage (430-485) but the same features (about $433/night). EDITION also offers Loft rooms (540 square feet), Loft with Terrace rooms (520-600 square feet), and a 2800 square foot Penthouse Suite.
The hotel also offers a 3- level ESPA spa and fitness center, bar (Gold Bar), a night club, and a restaurant called Cipriani, based on the Venetian restaurant of the same name. Both the night club and restaurant are scheduled to reopen in September 2012.
Reviews of the first EDITION has been very positive. The hotel has a 4.5/5 rating on Tripadvisor (rated #25 of 765 hotels). The only commonly voiced negative comment concerns the location not being downtown. EDITION is located in Levent, a upscale neighborhood, and a relatively short 20-30 minute metro ride to the heart of Istanbul. Opinions of the service and three-level spa are also very complimentary. Notable review excerpts:
The spa and fitness center is located on three levels. I have never been to a spa that actually looks like the photos on the website until now. The Hamam is beautiful and I enjoyed a wonderful traditional treatment. There are two coed pools surrounded by lovely comfortable lounge chairs. One is a jet pool with four different jet treatments, the other is a beautiful lap pool. There is also a great steam room and sauna, rain shower rooms and a “snow cabin” with is a very good room with snow on the ceiling, floor and walls. -Tripadvisor.com review
The staff is efficient and friendly and the rooms are spacious, including bathrooms, and beautifully appointed with Italian silks on bed covers, walls and floors. Welcome amenities are consistent with the high quality theme of the hotel. The gym is fantastic and the highlight of my stay was that when I asked if there were running shoes for guests to use in the gym, I was asked what was my size. One hour later, there was a beautiful pair of brand new Nike trainers in the box, in my room. And, get this, after I had left (leaving the runners behind in their box) I received an email informing me that I had left them behind and where would I be so that they could send them on to me! Now THAT is service! I loved the hotel but was less impressed with Cipriani breakfast (I understand that has changed already) and the fact that the beautiful building is in Levent, far from the buzz, although opposite a huge 24/7 flashing billboard atop the large shopping centre opposite. -Onetravel.com review